Author

2023

Vol. 1, No. 1, 2023 (№1)

Development of customer experience in the marketing and commerce system of enterprises

Oleksandr Shafalyuk , Anna Tashchenko

customer experience; consumer; interaction; marketing; commerce; omnichannel; efficiency; optimization; enterprise

750

2023

Vol. 1, No. 2, 2023 (№2)

Information-time factors of the customer experience management efficiency in marketing and commerce of enterprises

Oleksii Oleksiuk , Oleksandr Shafalyuk , Anna Tashchenko

customer experience; decision-making model; marketing; online retail; efficiency; enterprise

597