Abstract
The aim of the study was to determine the features of adaptation of the production and sales strategies of food industry enterprises in Ukraine to the challenges caused by crisis phenomena in logistics chains. The methodology was based on an empirical approach with an analysis of fuel costs, the level of inflation, foreign trade and the financial results of leading companies. Economic-statistical, comparative and financial-analytical methods were used to examine the average prices of diesel and petrol, which rose from 24.54 and 25.18 UAH/l in 2020 to 52.66 and 58.49 UAH/l in 2024. The consumer price index in 2022 reached 126.6%, which, together with higher energy prices, sharply increased enterprise costs. Foreign trade in 2022 declined, exports of processed food products decreased to USD 2.5 billion, whereas in 2023-2024 there was a recovery: exports rose to USD 3.27 billion in 2023 and about USD 41 billion in 2024. Financial analysis showed that the revenue of Myronivsky Hliboproduct increased from USD 1,414 million in 2020 to USD 2,262 million in 2024, while net profit in 2022 was negative (-USD 269 million), but in 2024 recovered to USD 141 million. Kernel recorded a record profit of USD 513 million in 2021, but in 2022 incurred a loss of USD 41 million, partially restoring its indicators to USD 168 million in 2024. Regional examples – the Bashtanskyi cheese factory and the Haisyn dairy plant – were additionally considered; these enterprises demonstrated different resilience to logistics challenges, which made it possible to assess the vulnerability of local producers compared with holdings. The practical significance lies in the possibility of using the results to develop strategies for minimising logistics risks and increasing the financial resilience of enterprises
Keywords:
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