Анотація
Метою дослідження було визначити особливості адаптації виробничо-збутових стратегій підприємств харчової промисловості України до викликів, спричинених кризовими явищами у логістичних ланцюгах. Методологія ґрунтувалася на емпіричному підході з аналізом вартості пального, рівня інфляції, зовнішньої торгівлі та фінансових результатів провідних компаній. Використано економіко-статистичні, порівняльні й фінансово-аналітичні методи для дослідження середніх цін на дизель і бензин, що зросли з 24,54 та 25,18 грн/л у 2020 році до 52,66 та 58,49 грн/л у 2024 році. Індекс споживчих цін у 2022 році досяг 126,6 %, що разом із подорожчанням енергоносіїв різко збільшило витрати підприємств. Зовнішня торгівля у 2022 році скоротилася, експорт готових харчових продуктів зменшився до 2,5 млрд дол., тоді як у 2023-2024 роках відбулося відновлення: експорт зріс до 3,27 млрд дол. у 2023 році та близько 41 млрд дол. у 2024 році. Фінансовий аналіз показав, що дохід Миронівського хлібопродукту зріс із 1 414 млн дол. у 2020 році до 2 262 млн дол. у 2024 році, при цьому чистий прибуток у 2022 році був від’ємним (-269 млн дол.), але у 2024 році відновився до 141 млн дол. Kernel у 2021 році зафіксувала рекордний прибуток у 513 млн дол., проте у 2022 році отримала збиток – 41 млн дол., частково відновивши показники до 168 млн дол. у 2024 році. Додатково розглянуто регіональні приклади – Баштанський сирзавод і Гайсинський молокозавод, які продемонстрували різну стійкість до логістичних викликів, що дозволило оцінити вразливість локальних виробників порівняно з холдингами. Практичне значення полягає у можливості використання результатів для розробки стратегій мінімізації логістичних ризиків та підвищення фінансової стійкості підприємств
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Використані джерела
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