Management and Business
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← Vol. 4, No. 1, 2026

Monetisation of repair and resale of premium clothing in Ukraine

Maryna Skazhennyk

Abstract

The aim of this study was to analyse the prospects for the development of the market for repair and resale of premium clothing and accessories in Ukraine. The methodology was based on a combination of content analysis of scientific works, statistical analysis of sales and import volumes, case studies of start-ups and platforms, as well as the systematisation of proven resale practices. The time frame covered 2020-2025, which made it possible to track market dynamics and identify forecast scenarios for its development. The results showed that in 2024, the sales volume of the clothing and footwear market in Ukraine amounted to approximately $1.4 billion, which is 13.07% more than in 2023, while the footwear segment reached $549.22 million, of which more than $318 million was accounted for by women’s footwear. After imports fell by approximately 60% in 2022, a gradual recovery began: in 2024, China accounted for 34% of imports (over $1 billion), and Turkey for 17% (over $500 million). Demand for repairs and restoration also grew: the average cost of restoring premium items in 2024 ranged from 500 to 2,000 UAH, and the average bill for bags and footwear was 1,000-1,500 UAH. At the same time, premium segment workshops demonstrated monthly revenues in the tens or hundreds of thousands of UAH, actively implementing Customer Relationship Management systems. Rozetka remained the leader in online commerce with a 30-40% share, while Prom.ua accounted for 10-15% and OnLine eXchange was the leader in resale. In total, the number of active online shoppers reached about 11 million, and the share of mobile purchases grew from 42% in 2023 to 53% in the first half of 2024. The practical significance of the study lay in the possibility of using its results to form strategies for the development of repair and resale services for premium items in Ukraine

Keywords:
circular economy; consumer; demand; brand; import

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Suggested citation

Skazhennyk, M. (2026). Monetisation of repair and resale of premium clothing in Ukraine. Management and Business, 4(1), 32-44. https://doi.org/10.59214/mb/1.2026.32