Problems of green tourism development in Ukraine and the world

The paper examines the peculiarities of the development of the green tourism sector in European countries and also explores the issues of the legal status of green tourism enterprises in Ukraine. It is important to search for modern business ideas for the arrangement of small business locations in the field of green tourism, new design thinking and innovative architecture.The authors have studied the experience of organizing business in the field of green tourism in such countries as Spain, the Netherlands, Finland, and Sweden. The paper substantiates the need for creative development of green tourism in Ukraine, taking into account international experience and the need for this type of service and society. The authors propose a definition of green tourism as a form of organization of activities in the field of eco-oriented tourism, which is based on the principles of sustainable development and takes into account the needs of preserving the natural environment, ethnographic and cultural heritage, original traditions of the local population, socio-economic development of local territories and the welfare of the local population. International experience shows that state support for farm tourism and promotion of its active development was conditioned, among other things, by the intention to achieve the following results: improving the welfare of farmers, preventing migration and closure of farms, and sustainable development of rural areas. Farm tourism can be conceptualized as an "alternative farm enterprise", which includes one of several potential forms of diversification of farm small businesses. As a flexible enterprise, farm tourism can expand and contract according to market demands.To develop green tourism, it is important for entrepreneurs to have financial support from funds and grant programs. Active social advertising of green tourism will promote the relationship between sustainable agriculture and responsible tourism, turning farmers into participants in their own development and promoting projects and initiatives